Kidwell, Debby | HS Marketing
Class Homepage
I understand that many of you take Marketing online for a multitude of reasons. A successful experience will depend upon organizing your time. Please set aside specific times to focus on your work and I promise to provide meaningful feedback. In addition, use a device that allows you to experience the course in a mindful way. Meaning, please use a school assigned device, desktop, or laptop. Phones are not ideal for submitting or experiencing the content.
Design is a huge part of Marketing. While I do not expect you to be a graphic designer, please take time to insert images and examples in your coursework and assessments so your learning is clear to both of us.
For example, if you tell me your favorite brand is Nike, share rich details about the unique aspects of Nike that exemplify product/service management. Product/Service Management is creating, changing, or adapting products to different customers and organizations. Nike works with collegiate athletics, professional sports, and individual customers to deliver products that satisfy both wants and needs. Look at the image below of Nike's "Heating Up" to get an idea.
Class Expectations
Communication Guidelines
Messages:
- Always include a subject line.
- Without facial expressions, some comments may be taken the wrong way. Be careful in wording your messages. Use of emoticons might be helpful in some cases.
- Use standard fonts.
- Do not send large attachments without permission.
- Special formatting such as centering, audio messages, tables, html, etc. should be avoided unless necessary to complete an assignment or other communication.
Discussion Groups:
- Do not make insulting or inflammatory statements to other members of the discussion group. Be respectful of other student's ideas.
- Be patient and read the comments of other group members thoroughly before entering your remarks.
- Be positive and constructive in group discussions.
- Respond in a thoughtful and timely manner.
Coursework and Assessments Guidelines
- If you have a situation in your life that I need to understand to award an extension or resubmission, please communicate and I will be reasonable.
- If you are behind and need to understand how to prioritize an approach to help you move forward, I welcome the opportunity to support you.
- While some of these efforts outlined above may not be available in employment situations or college/university circumstances, I recognize that high school is a time to learn the professional skills you need in other environments.
Course Pacing Calendars
About the Teacher
Degrees and Certifications:
BA, Arizona State University
Secondary Education and Business Education
Hello Students, Parents, & Guardians:
I am excited about working with students who are both full time or part time to learn about business, marketing, and employability. Just like many students who attend Aspire online, I have a full-time day position too. I work with curriculum, assessment, and instruction for all the Career & Technical Education programs in DVUSD. I teach Marketing 1 & Marketing 2 with Aspire in the evenings and on weekends. But, please know that I keep your learning and success as a top priority. I am a marketing fanatic at heart, respect the vast array of business models that create success, enjoy serving people, find pride in learning myself, and LOVE to see people succeed.
My background includes 11 years with Barry Goldwater High School teaching two levels of Marketing, two levels of Web Development, running a busy student-based enterprise, and advising a nationally recognized DECA Chapter. Prior to working in education, I owned a small business. And before owning my own business, I was a Corporate Director of Marketing and National Sales Manager for several large and growing hotel organizations. While I'm from a small town in Ohio, I've lived in five states, traveled to several countries for business and pleasure, and have a family that is so large you need a wall map to connect all the dots.
Please email me if you would like to meet by Zoom or in person. I remain flexible in serving the needs of students and their parents/guardians.
At Your Service,
Mrs. Debby Kidwell